Essential Teachings In 
Photography and Business

If you've found your way to this page and you're reading this, you can still join the program. We began on May 7, but you complete the lessons at your own pace and you get to keep the program forever, so definitely sign up and join us if you're feeling drawn to the program. 

The Modern Photography Academy is an online school for photographers to launch you into life as a talented artist and a smart business person. Everything you've ever wondered about photography, clients, starting a business, pricing, negotiating, branding, Instagram, modelling agencies, magazine features, and so much more, you're about to learn inside The Academy.

Note On The Current Pandemic: We are all in quarantine and the future is uncertain. We have a rare opportunity to press pause and re-define the life we want for ourselves. The information in The Academy is applicable to your current situation at home, and it will show you how you can still develop, grow and earn income as a photographer during this strange time. Practical, life-changing projects you can work on right now. 


"This is the first online program I've signed up for and it is one of the best decisions I've made in my life. I never thought of myself as becoming a professional photographer but last week I officially booked $4200 in photoshoots. I realize now how small I was thinking before, not just with photography but with my life in general. I owe a lot to this program. Thank you."

- Nadia H. 


Your Life Is Yours To Create

Before joining The Academy, many people e-mail me wondering if they need a specific camera or if they need to be at a certain level of photography to join. The answer is no.

It doesn't matter your current skill level, or what camera you have. iPhone, digital, film camera. It doesn't matter whether you live in a tiny town or a big city. It doesn't matter if you're 18 or 50+. This program has helped new photographers book their first 4-figure photoshoot within weeks, and it has also helped established photographers unlock that next level of major brand campaigns and magazine covers. 

A couple years ago, I quit my accounting job in Vancouver, Canada to pursue photography. I was in credit card debt, living in a vehicle, and had no photography training at all. I only had a cheap film camera, and I had to wrap the bottom of my camera in duct tape to keep the batteries in. I knew nothing about the technical elements of photography and even less about the photography industry and how to build a business doing it. But I knew I loved the way photography made me feel.

Everyone told me I was crazy to quit my job, but I felt empty and lost in my life. So, one day I took a chance on myself and quit. For the first time in my life, I was calling the shots and that's when the magic began to happen.

Since that day, combining my love of photography and my business background, I've earned over $400,000 from photography, moved to Paris, mentored over 1000 photographers, had my photos on the covers of magazines, been paid to travel to beautiful countries. And that camera with duct tape? It's on my desk beside me and it's still one of my favorites. It's not about the equipment you have, it's about expanding what you believe is possible. The industry has changed. You already have everything you need to make this life happen for yourself, and that's what I want to help you with.

I'm not going to lie to you. I've had to overcome many obstacles and insecurities and I've had really embarrassing moments. You'll learn about all of that in the program. The self doubts caused many sleepless nights. I had no one to ask for advice and I want you to learn from my experiences and mistakes. This industry can be complicated and confusing if you don't know what you're doing, and other photographers will never share with you their secrets with you. 

My mission for The Modern Photography Academy is to change that for you. I created the program I wish I had when I started. This program will become your own roadmap to freedom. It will give you all the tools, skills and secrets you need to change your life, and you'll collect back little pieces of your spirit and soul as you go. This is the only program that helps photographers set out on a path of self-discovery, build a profitable business, and attract life changing opportunities — all while connecting with other inspiring photographers from around the world. 

This program provides relevant and practical information beyond traditional photography school and it only costs you a small fraction of the price. It includes practical knowledge and secrets of working photographers, brand directors, agents, and key people in the industry. Everything you need to know, carefully compiled into 20 detailed, powerful lessons. Learn to use your time wisely to earn more from one photoshoot than you made all month at your old job. 

By signing up for this program, you're signalling to yourself that you're finally ready for this. You're done making excuses and you're ready to put in the work and make it happen. This will be the program that changes everything for you, and I know you'll earn back your investment from this program quickly, with the tools and knowledge to build your business for the rest of your life. 

Details 

The first lesson is waiting for you as soon as you sign up, and the program officially begins on May 7th. You will have access to the program forever.

The Modern Photography Academy is delivered through audio lessons and practical exercises. You will receive one lesson every two days to work on at your own pace. You will complete the lessons and exercises on your own, and then come to the group to share ideas, gain feedback and ask questions.  

You do not have to be available at certain times during the day, and you do not have to complete the program at this pace if your schedule is too busy. It is up to you. 

You will have access to all materials forever so there is no rush. As you continue with photography, you can log in and access the lesson that is applicable to your current situation, for example negotiating a contract with a large company.

When you join, you will be sent The Academy website and your login details. To complete the lessons, you just log in to the program from your laptop or phone, press "play" to listen to the lesson and download any applicable workbooks or exercises to complete. It is very simple and you don't need to be tech-savvy to take this program. 

What Does The Academy Look Like Inside?

 

Is This Program For You?

The Modern Photography Academy is open to people who are passionate, who aren't afraid to work hard and who are ready to see what's possible for them with the right guidance. They want to feel like they're experiencing their life fully, instead of watching from the sidelines.  

The Academy is really for people who want it all. They want to feel the sun on their face while shooting a campaign on the Mediterranean. They feel like they can no longer go into a job everyday that feels draining. They want to wake up to an inbox of photoshoot requests and have interesting photoshoot jobs booked on their calendar. They're sick of spinning their wheels. They want to be financially stable, while having the time and energy to actually enjoy their life. 

You are allowed to want all of this, and I promise you it's not as far away as you think. Stop looking for reasons why this won't happen for you, and start putting your time and energy into building it.

"I just wanted to say how much this program has impacted me in such a short amount of time. It has shifted my mindset in so many ways... I've already booked photo gigs and projects, including one in Paris later on in the year - it'll be a project where I've been given total creative freedom, working with people I really admire. This is a dream come true for me, one I actually WROTE DOWN and had on a post it note above my desk. I cried when the opportunity was presented to me... I'll be doing the work I've longed to do. Thank you for the push I needed, Carly, you've reminded me that one of my best qualities is my fearlessness, and I should lean into it more and just go for whatever I want. The ways you're helping others matters, I hope you know that"

- Kelly James

Curriculum 

A few of the topics covered...

  • Starting Fresh: Designing an authentic photography aesthetic that opens opportunities and attracts clients. Create a consistent, cohesive portfolio that is clear and professional.
  • The Core Elements Of An Iconic Image: Every professional photographer needs to know this. Once you understand the elements, you'll be creating magazine-worthy images every time you shoot and people will begin looking up to you. 
  • Essential Photography Principles: Learn professional techniques and best practices of working photographers. 
  • Secrets of Developing A Professional Photoshoot From Scratch: Learn how to transform a vision into a professional photography concept and how to attract the right team of models, stylists, hair/makeup to bring it to life... even if you've never done anything like this before. 
  • Fundamental Building Blocks Of Modern Business: Learn how to actually go from hobbyist to professional, how to start supporting yourself financially from photography and how to bring your business to the next level. 
  • How The Industry Has Changed And Why Traditional Methods No Longer Work (And What To Do Instead): Many photographers are caught in the past. It's not about how "perfect" your photos are, what kind of camera you have, or if you have a studio or not. Brands and marketing teams are hiring photographers for those things anymore. Learn what does work (you already have it inside of you). 
  • Working With Professional Models: Learn to communicate with modelling agencies, how to build a rapport with them, how to get them on board with your vision, and who gets paid and when?
  • Creating Proposals That Convert To High Paying Clients: If you're currently just posting on Instagram and hoping clients contact you, you are missing out on a lot of money. Learn to create powerful proposals that turn into high-paying clients (even if you've never been paid to photograph yet).
  • Pricing Psychology And Negotiation Strategies: Learn when you should start charging, how much to charge, how much other photographers are charging, and how to negotiate 5 figure brand deals. 
  • Developing An Instagram Presence And Building An Authentic Following: Instagram is more than just a place to share your work. Begin seeking out ideal clients and project producers, and learn to nurture those relationships and build your network. 
  • Communication: Learn to start the conversation off confidently with potential clients and agencies (with real life screenshots and examples).
  • Building Multiple Passive Income Streams: Earning money doesn't have to be part, and there are so many ways to make money as a photographer beyond just photoshoots. Things you can do right now, from home, in quarantine. 
  • Handling Pressure From Family, Friends And Society: Let's be honest. Even if you are passionate about photography, there are many other forces holding you back. Family pressure, self-doubt, societal norms. Learn to navigate other people's feelings about your path with kindness, empathy, but while setting healthy boundaries. 
  • Getting Published In Magazines: Learn to plan photoshoot concepts that get published, how and where to submit your work, who to contact and what to say. 
  • Finding Personal Confidence, Making Difficult Decisions: Gain support and clarity in knowing your path and making difficult decisions. Find an inner strength you didn't know you had and watch the magic of your life unfold. 
  • Brainstorming A Project To Launch You Into The Next Level: Learn to see your life and the people around you in a new way. There are art and stories all around us. Design and develop a professional photography project that gets you on the radar of clients, magazines and news outlets, and start getting taken seriously. Don't wait for someone to contact you with an idea. 
  • Traveling As A Photographer: Learn how traveling can be the greatest investment you make in your life and business, and how to get paid to do it. Learn how a $2,000 trip turned into over $150,000 in jobs for me. 
  • Redesigning Your Life: Forget everything you thought your future had in store. Let's dream bigger, push higher, set higher goals and raise our standards. The world is ours to take. 
  • Money: Learn that money doesn't have to be hard to make and keep. Release your fears around earning money, knowing your worth and communicating it as a photographer. Unlock financial freedom for yourself and the people closest to you. 
  • My Journey: Learn about my journey, on a very real and emotional level. Learn about what it was like for me to quit my job with no savings or connections. Learn about the difficult decisions I had to make, and how I got my business off the ground initially, and how it scaled into something big in only a couple years. Learn about my experience moving abroad and building up a network of clients in a new city where I don't speak the language. 

And so, so much more. It's impossible to describe everything The Academy covers in a few bullet points. And not only do you get these lessons, you get a community of the most interesting and supportive photographers from around the world to trade experiences, ask questions and gain feedback. And I'm in the group everyday talking with all of you.  Is there something else you want to learn that's not on this list? Chances are it's covered in one of the lessons, and you'll have plenty of opportunities to ask specific questions as they come up for you.

Pricing Options

All major credit cards are accepted in all currencies. The Academy is billed in $CAD, and you will see the converted cost on your bank statement. For reference, the full price of The Academy is about $350 USD, and €320. The price of The Academy will rise to $750 CAD in September 2020.

$497 CAD

One-Time Payment

 

What You'll Receive:

  • Unlimited Access To All Academy Material
  • Access To Photography Community
  • Direct Support From Instructor
JOIN NOW

$277 CAD

2 Monthly Payments

 

What You'll Receive:

  • Unlimited Access To All Academy Material 
  • Access To Photography Community
  • Direct Support From Instructor
JOIN NOW

Student Accomplishments 

The Modern Photography Academy has had over 1,000 graduates world-wide. Each student will create a plan for their specific goals and achievements, and past students have:

  • Felt confident in handing in their resignation at work
  • Surpassed their 9-5 income with photography
  • Hired as staff photographer at top magazine
  • Published in Vogue Magazine
  • Photographed backstage at Paris Fashion Week shows
  • Booked $7000 campaigns
  • Earned $15,000 is additional incomes sources in one month
  • Hired to travel to shoot in different countries
  • Stopped living for other people and started putting themselves first
  • Moved abroad and supported themselves financially through photography
  • Reported less anxiety about finances and life path

The Instructor

Carly Dame
Instagram: @carlydame

All of the meaningful and beautiful moments I've collected are because of my decision to pursue photography: moonlight swims with my idols, dancing on rooftops, summering in Italy. Without pursuing photography, my life would have remained dull and empty working behind a desk. I wouldn't have met my boyfriend. We wouldn't have moved to Paris. I would never have felt the sense of accomplishment having built the life I wanted, on my own terms. 

I created this program because I didn't have anyone to help me navigate the world of photography in the beginning and I felt lost and overwhelmed. There are no relevant resources for new photographers trying to make it in this industry and all other photographers are incredibly secretive and would never offer me help. I genuinely believe that the more educated we all become as photographers, the better our industry will be as a whole. 

This path takes work, yes, but in a few months time you'll wake up one day and realize you did it. You made it to the other side of your fear and you'll be living the life you dreamed about with the rest of your life to enjoy it.

And that's the definition of freedom. 

See you inside the program,
Carly Dame 

 

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